Dollar Shave Club is again taking the fight to legacy razor brands in its latest campaign, which launches today across connected TV, social and targeted digital properties after being rejected as a ...
Dollar Shave Club is known for its scrappy marketing and its willingness to call out its rivals’ products. Since its 2011 launch, the company has focused on men. Now, the brand is making its first ...
Dollar Shave Club launched a new in-house campaign, following up on its broadcast debut last November by taking aim at competitor Gillette’s promise of blades which last a month by taking a look at ...
Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Back in 2012, Dollar Shave Club debuted with one of the most ...
Dollar Shave Club is reinforcing its disruptor mindset for the launch of a new line of women’s razors and shave products. The move, accompanied by a marketing campaign that includes both a traditional ...
Dollar Shave Club Inc., the razor company that famously bucked big razors to deliver a quality shave at a great price, is expanding beyond grooming with its first acquisition, Truly Beauty. Known for ...
Razor brand Dollar Shave Club launched an improved version of its razor with a campaign featuring creative inspired by its own customers. As a 14-year-old brand, Dollar Shave Club’s goal was to get ...
NEW YORK--(BUSINESS WIRE)--Ordergroove, the leader in subscription solutions for retailers and direct-to-consumer (DTC) brands, announced today that Dollar Shave Club, the preeminent ...
Michael Dubin occasionally allowed himself to envision the moment when everything paid off. He’d be ushered into a grand ceremony, where some conglomerate, eager to own his massively successful ...
Unilever announced yesterday that it sold control of Dollar Shave Club to private equity group Nexus Capital Management. Unilever bought Dollar Shave Club for $1 billion at the height of excitement ...
Direct-to-consumer pioneer and leading personal care brand selects NetSuite to automate financial reporting and simplify omnichannel operations "As the retail industry becomes increasingly competitive ...