Julie is one of the most visible faces of female masking, a specific subset of cross-dressing men who wear masks, and occasionally skin-tone bodysuits, to make them look more like biological women.

Female masking essentially is where men dress up as latex dolls (usually older men). They wear a second skin accompanied by inflatable breasts, a full face and body mask, and a wig and latex costume.

Male enthusiasts of female masking don elaborate latex or silicone masks and bodysuits complete with breasts to become glamorous female alter-egos.

Adam and his mum sell full female body suits to men who choose to live as female rubber dolls. The pair currently cater to 400,000 transgender and cross-dressing people all over the world.