Learn how distribution channels move goods from producers to consumers, including the roles of wholesalers, retailers, and agents, and understand direct and indirect channels.

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Product distribution strategy is a vital component of a marketing campaign. A well-designed distribution channel strategy takes into account both the bottom line with channel partners and service to ...

When it comes to determining a distribution strategy for your business, the problem you’re really solving for is, “what is the best way to get my products to my customers?” In order to make the best ...

Delta Air Lines and Sabre have reached a new multiyear "value-based" distribution agreement in which the carrier and global distribution system will work together on improving indirect distribution ...