Harvard Business Review7d
Research: How Retailers Respond When Brands Start Selling Direct
A new study analyzed the product orders placed by nearly 2,000 multi-brand retailers in the U.K. and France before and after ...
Carscoops27d
Dealers Scramble To Block Direct Sales, But Will They Stop The Inevitable Shift?
A new report highlights how dealers are worried about direct-to-consumer sales. Rather than let customers choose, they want to stop direct sales altogether. Ultimately, it looks like dealers ...
Harvard Business Review7d
Research: How Retailers Respond When Brands Start Selling Direct
Nike realized their investment in direct channels was hurting their business, and they are trying to reverse course. But could all of this have been avoided? Michiel Van Crombrugge is Associate ...