I had to get a measurable response from everything that I sent. I only chose media that had a direct response/direct marketing component to it. The Internet presented the ultimate direct response ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

Direct Response TV Advertising Definition: A marketing effort that encourages the target audience to respond directly to the advertiser: through the telephone, a business reply card, a coupon and ...

All of this makes mobile search perfect for direct response advertising. A business places an ad, and if it is relevant and enticing, a consumer is likely to take action. In the world of social media, ...

Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM ...