Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

U.S. marketers are projected to spend $37.3 billion on direct mail in 2024, reflecting a 2.6% growth from the previous year. Despite rising postage costs and competition from digital media ...

How much does it cost to do a mass mailing? Bulk mail is typically priced between $10 and $24 per thousand pieces sent. What is the new postage rate for 2021? The cost of postage at the Post Office ...

Direct mail has been having a moment (or two ... strategies is to encourage clients to shift their mailings to lower-cost mail classes, such as presorted standard mail, which can provide ...

No matter what type of direct mail pieces you'd like to send ... primarily because a large mailing doesn't cost much more per piece than a small mailing, and the returns are higher.

While the cost to mail letters and greeting cards won't increase ... category," which USPS defines as products that have ...

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...