Yet, when fueled with the right data, a powerful, usually underestimated tool continues to deliver exceptional results: ...

Despite years of predictions about its decline, direct mail has not only survived — it’s thriving. In fact, it’s become the quiet powerhouse in omnichannel marketing strategies. As digital ...

Publishers Clearing House, the sweepstakes company known for showing up on prize winners' doorsteps with oversize checks, ...

In the digital age, businesses are constantly looking for new and innovative ways to connect with customers across the globe. One of the most effective ways to reach potential clients is through ...

The company's main lines of business — direct-mail marketing, retail merchandise and magazine subscriptions — are faltering.

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

The beauty of modern-day marketing is that it’s not about choosing just one channel. Direct mail and digital are partners in ...

Everyone knows marketing campaigns are infinitely more complicated today than a decade ago. Data, strategy, media, creative, ...

Publishers Clearing House, famous for its big checks and sweepstakes, files for Chapter 11 bankruptcy as it shifts to digital ...

Publishers Clearing House, a direct-to-consumer marketing company known for its Prize Patrol sweepstakes, filed for ...