These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital marketing.

In a world where nearly every experience unfolds through a screen, the brands that stand out are those that make people feel.

Consumers are now using large language models like ChatGPT to shop, requiring changes in traditional marketing practices. In the era of generative AI, companies need more branded content and ...

AI changed discovery, audiences rejected noise, and trust emerged as marketing’s most valuable currency this year ...

ProfileTree founder says businesses relying solely on Google rankings face significant visibility loss as users shift to AI-powered search alternatives. The search landscape has fragmented across AI ...

The 2025 Anonymous Visitor Report reveals alarming statistics about the state of digital marketing and the significant revenue losses businesses face due to unidentified web traffic. The report ...

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, ...