Get your fill of coloring cuteness with our collection of free printable kawaii coloring pages. We have kawaii food, kawaii animals and more!

Put simply, Nittono says, kawaii is the “cute emotion” you experience in the presence of something that triggers that emotion.

Cute things are popular worldwide. Japan is known as a country filled with cute fancy goods. Various kinds of anime and character items, such as Hello Kitty and Pokémon, are produced and exported ...

From Hello Kitty to Harajuku Girls, Japan's kawaii culture isn't just about being "cute," writes author Manami Okazaki.