Born from the trauma of World War II, this bow-wearing cartoon icon became a powerful tool for diplomacy, reinvention, and ...

Hello Kitty is the epitome of Japan's "kawaii", or cute, soft power, and she is the mascot of a campaign promoting tourist ...

TOKYO--Hello Kitty turns 50 on Friday ... Part of the confusion stems from a misunderstanding of “kawaii,” which is Japanese for “cute” but also connotes a lovable or adorable essence.

Hello Kitty® Adds Her Supercute Charm to a Specially ... Get ready to track your treasures with a touch of kawaii magic! Life360, the family connection and safety app utilized by 1 in 8 ...

Yuko and her fellow illustrators had a simple brief centred around the word 'kawaii', meaning cute. (Photo: A replica of the first ever Hello Kitty product. Credit: Getty Images) Her design – a ...