Data residency decisions must also move earlier. If meaningful customer data is created during anonymous interactions, ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

As AI moves into customer-owned environments, organizations need new ways to verify the systems, software, and AI assets they ...

Data privacy regulations aren’t known for being light reading. That doesn’t make it easy for businesses to become compliant. When one law refers to data subjects, another to residents, another to ...

You can’t rely on third parties anymore. Time to fall in love with zero- and first-party data again. Personalization and data. Businesses need a strong customer data strategy to deliver the ...

Much of enterprise IT involves efforts to find small, pivotal bits of information within vast and continuously expanding data repositories. Early-stage tech companies participating in the 2025 MIT ...