Back in the 2000s, riders would often buy a mountain bike frame and build it up with their choice of parts. That way, you dodged the outdated cockpit kit and cheap tyres that came on most complete ...

Merlyn Mechanics, a custom wheel building company and cycling focused based business in Chattanooga, launched two years ago as the brainchild of pro-race mechanic, Merlyn Townley. With 30 years ...

What's special: Cyclic Evolution's handmade wheels are constructed over a much longer period of time, last longer and have a greater attention to detail than machined wheels that come with most bikes, ...

In business there are niches. And then there are niches within niches. That's where Eugene-based Rolf Prima Wheel Systems has placed itself. The company, now 16 years old, makes premium bicycle wheels ...