The glossy, defined '80s Jheri Curl. The inspiration for this ... then set in place with perm rod hair rollers, such as the Salon Care Pink Long Curved Perm Rods ($4), explains Vercher.

“It’s just my perm,” he says. Small sections of Ben’s hair are wrapped around rollers, with the entire perming process taking two hours at the salon ... wavy and curly – to yet another ...

Hair is wrapped in rods to establish the desired curl pattern before a perm lotion ... “We’re getting loads more requests for perms in the salons and enquiries on Instagram pretty much daily ...