Spoofs are meant to drive in the fun element, and they do attract eyeballs. But do they have a long lasting effect in the mind of viewers? Creative bigwigs in advertising think otherwise. On several ...

Spring training is the time for baseball teams to shake off the winter rust, get back to the grind and earn their paychecks. It's also the time for team bonding before a long season ahead, and that ...

Adidas wants more women to embrace the waters, regardless of their shape, ability or religion, and benefit from the mental and physical benefits that come with it. The sports brand began encouraging ...

It may have been years since I stepped foot in a Taco Bell, but their advertising has been some of the best I've seen recently. Using a fake movie trailer format, they unapologetically play with film ...

Mumbai: In 1994, with less than 2% market share, car battery brand Standard Furukawa decided to take on the then Goliath in the segment, Exide Industries Ltd, through aggressive guerrilla advertising.

Who doesn't need a dash of humour in life? A burgeoning breed of netizens seems to have taken the saying "laughter is the best medicine" seriously — and thankfully so. The ever-expanding reach of ...