Typically, you get ideas that don't reflect the brand personality, don't talk to the target audience, and neglect important details. 2. Use the right brief for the project I learned this simple lesson ...

Instead of approaching these new laws as obstacles, let’s think of them as the roadmap — the 'brief' — behind compliant and ...

Research found marketers and agencies lack pride in their work and don’t feel the quality is improving. What’s going on here? The post Does your team struggle to evaluate creative ideas? You’re not ...