The name was selected by fan voting. — -- The new shade of blue that will soon be populating Crayola boxes everywhere has a name: Bluetiful. Crayola made the announcement today after a ...

As America's iconic crayon manufacturer Crayola braces for another highly profitable back-to-school season, kids around the world prepare to carry on the more than century-long tradition of colorful ...

(WHTM)– Pennsylvania-based Crayola is bringing back a special collection of retired crayon colors for the first time in its 122-year history. According to Crayola, the company is bringing back eight ...

Crayola has collaborated with a renowned makeup chemist to bring a wider range of realistic skin tones to an all-new line of crayons. For people of color, there comes a time when you start to unpack ...

The iconic art supply company has created a palette of 24 global shades for its new “Colors of the World” box, which is designed to illustrate more than 40 skin tones. Because Crayola believes that ...

Michael Jordan unretired. Magic Johnson unretired. Tom Brady and Rob Gronkowski even came out of retirement. If athletes can unretire, why can't crayon colors? Crayola announced for the first time in ...

Crayola will release new packs of crayons to represent the world’s skin tones, the company revealed Thursday. The 135 year old arts and crafts behemoth developed 24 new “Colors of the World” crayons ...