There is something so comforting about spotting a Cracker Barrel Old Country Store sign along the side of the road a tall, ...

The attempted logo rebrand, announced Aug. 19, removed Uncle Herschel and left just the restaurant name against a golden ...

While not everyone is a fan of the new look, a Cracker Barrel representative told Country Living last year that 25-30 stores ...

There is apparently only one person who can save Cracker Barrel following their logo redesign: Sydney Sweeney. In recent days ...

The chain's shares dropped after it unveiled a new look and ignited criticism, especially from those in conservative circles.

What has not changed, and what will never change, are the values this company was built on when Cracker barrel first opened in 1969: hard work, family, and scratch-cooked food made with care. A place ...

Cracker Barrel Old Country Store, the Southern-style restaurant chain known for its nostalgic Americana charm, has stumbled ...

It appears as though “Uncle Herschel” is not going anywhere and Cracker Barrel customers have, in part, President Donald ...

Cracker Barrel misread its own customer base — and our culturally sensitive times — in revamping its image, experts say.