Walking into Valley View Pecan Company, the smell of fresh-cracked pecans and homemade candies evoke a scrumdiddlyumptious thought of what it would be like to enter Willy Wonka’s candy factory.

FORT WORTH -- The humble pecan is being rebranded as more than just pie. Pecan growers and suppliers are hoping to sell U.S. consumers on the virtues of North America's only native nut as a hedge ...

FORT WORTH, Texas (AP) — The humble pecan is being rebranded as more than just pie. Pecan growers and suppliers are hoping to sell U.S. consumers on the virtues of North America's only native nut as a ...

FORT WORTH, Texas — The humble pecan is being rebranded as more than just pie. Pecan growers and suppliers are hoping to sell U.S. consumers on the virtues of one of North America’s three native nuts ...