Breaking down Shai Gilgeous-Alexander's move from Converse to Nike, and what it means for brands, NBA players, and the sneaker industry.

The switch doesn't suggest confidence in Converse, but maybe a departure from basketball is what it needs.

Analysts could be pushing for a sale.

The back-to-back MVP cements his superstar status by joining the Swoosh's flagship signature family, leaving his creative director role at Converse to redefine global basketball style.

Shai Gilgeous-Alexander joins Nike, leaves Converse.

Converse footwear brand is reportedly cutting jobs as parent company Nike Inc. (NYSE:NKE) continues its cost-saving measures by reducing its workforce. Nike is implementing a $2 billion plan to reduce ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Shai Gilgeous-Alexander had another stellar season, but unfortunately, ...