Wherever a customer decides to make a purchase ... which makes tracking a consumer’s journey difficult. This costs brands both important insights and can lead to misaligned marketing campaigns ...

To translate insights into action, brands should establish cross-functional collaboration between data analysts, marketers ...

Progressive Grocer speaks with Inmar Intelligence on how brands bridge the gap between digital influence and purchases using ...

Data alone isn’t enough — what retailers truly need is a way to make sense of this information, align teams around it and ...

This information helps companies deepen existing customer relationships and reach untapped consumer populations to increase traffic. Customers are so important to businesses that colleges and ...

Consumers are now more informed, demanding and often impatient. This increase in information disrupts the traditional consumer journey and not meeting these new customer needs can impact a brand’s ...

By analysing consumer data, it helps businesses predict needs and ... citing the need for an omnichannel approach. Ensuring a ...

However, because the B2B buyer's journey is more complex than that of a consumer's, a more refined approach to content ... while also touching on how a company might solve the potential customer's ...

NEW YORK--(BUSINESS WIRE)--Emplifi, a leader in customer engagement solutions ... increase social media commerce sales by 50% and boost consumer care workflow efficiencies that resulted in ...