Comcast's cable-box data edge could power profitable, targeted streaming ads despite rising risks.

New programmatic linear solution, available with FreeWheel’s Buyer Cloud, gives advertisers the opportunity to buy and optimize premium traditional TV inventory alongside their digital media spend.

Brands can now advertise on premium Comcast Linear TV inventory alongside streaming through Universal Ads for the first time NEW YORK--(BUSINESS WIRE)-- Today, Universal Ads, Comcast’s self-service ad ...

The use of credit and debit card transaction data to Comcast's Outcomes+ platform will help advertisers find new prospects and prove campaign effectiveness When you purchase through links on our site, ...

Moving performance advertising and marketing deeper into television, Comcast on Wednesday released a tool for the Model Context Protocol (MCP), an open standard for connecting AI tools to external ...

“Buyers no longer need to patch together media plans,” said James Rooke, Comcast’s president of advertising, in a statement, of the cross-channel solution. The solution also attempts to address a ...

Universal Ads, Comcast’s self-service advertising platform for the premium TV industry, has officially launched in the UK in ...

Roku has seen rapid growth in viewing and ad revenue, but its business revolves around an increasing benefit from subscription revenues - ad-free and otherwise, providing a more in-depth view.