It’s a gimmick. Yet I always fall for it. Every year at this time, paint companies announce their (cue the drumroll) Color of the Year, or COTY, as insiders call it. They roll out the paint ...

A Brazilian artist is challenging the boundaries of race and cultural identity by matching human skin tones to the Pantone colour chart. While finding exactly the right shade of grey to paint your ...

Marcel Duchamp’s last painting has influenced artists for a century. Kelly Grovier looks at how it inspired the modern colour chart – and at its 17th-Century predecessor.

Although a couple of paint companies have yet to announce their 2024 COTYs, here’s a sampling of the picks so far, along with a little paint speak from their spokespeople.