Retail Cooperative Marketing Strategies. Cooperative marketing involves combining advertising, promotion or branding efforts in ways that help all involved businesses. Choosing the right partners ...

Co-op is expecting to reduce its customer and marketing roles by around 20%, as the group plans hundreds of redundancies to manage increased costs and a rocky operating environment.

Four years into his role as chief membership officer, Matt Atkinson is departing the Co-op following a 12-month period which has seen the grocer attract millions of new shoppers, revamp its loyalty ...

Start by getting organized. Most successful dealers track their co-op balances in a simple spreadsheet that includes expiration dates and what needs to be approved in advance. Before planning your ...

Our mission is to revitalize co-op marketing programs with a focus on digital marketing channels, and to reinvent the broken marketing relationship between brands and their local business partners.” ...

Marketing technology company SproutLoud earns a second USPTO patent for its innovative Co-Op Marketing Change Management system.

SproutLoud, the leader in Channel Marketing Automation, announced today it's making Co-Op Marketing as easy as online shopping, by launching new navigation, tagging and search innovations in its ...

OEMs and dealers may be missing co-op ad opportunities. Learn how digital video and mobile marketing can enhance automotive marketing strategies.

Search Engine Land » Advance your career » Education and training » Searching for Opportunity: How COOP Careers is Changing the Digital Marketing Hiring Landscape Share Every year, our team ...