Retail Cooperative Marketing Strategies. Cooperative marketing involves combining advertising, promotion or branding efforts in ways that help all involved businesses. Choosing the right partners ...

Co-op is expecting to reduce its customer and marketing roles by around 20%, as the group plans hundreds of redundancies to manage increased costs and a rocky operating environment.

Start by getting organized. Most successful dealers track their co-op balances in a simple spreadsheet that includes expiration dates and what needs to be approved in advance. Before planning your ...

Using co-op marketing, destinations pool marketing budgets and messaging with local tourism partners, helping them to more easily scale marketing campaigns, help resource-constrained tourism ...

Four years into his role as chief membership officer, Matt Atkinson is departing the Co-op following a 12-month period which has seen the grocer attract millions of new shoppers, revamp its loyalty ...

And a new name: The Co-op. Marketing caught up with Greg Smith, the Co-op’s chief marketing officer, who throughout his career has been drawn to start-up operations in large businesses.

OEMs and dealers may be missing co-op ad opportunities. Learn how digital video and mobile marketing can enhance automotive marketing strategies.

Search Engine Land » Advance your career » Education and training » Searching for Opportunity: How COOP Careers is Changing the Digital Marketing Hiring Landscape Share Every year, our team ...

According to Keweenaw Co-op Marketing and Outreach Coordinator Ariele Pizzo, applying for the Round Up program is a new feature this year.