Relationships are the cornerstone of any successful business, underpinning everything from consumer loyalty to strategic partnerships. With the rapid advancement in technology, companies now have ...

Learn: Study Your Client The first step in establishing any long-lasting relationship is to learn about your potential new partner. You cannot build good business ties unless you really find out how ...

In today’s competitive market, retaining clients is just as important, if not more so, than acquiring new ones. Reducing churn—clients leaving your business—requires a strategic approach centered ...

Paul Cowan is a psychotherapist and relationship specialist who led advertising agencies. He co-founded the Client Relationship Consultancy and the Customer Relationship Consultancy. In his new book, ...

Campaign teamed up with Worldwide Partners (WPI) – a network of over 70 independent agencies worldwide – to carry out research about the ever-evolving client-agency relationship, surveying over 600 ...