A current problem in marketing research involves the use of scale measures of consumer characteristics to develop homogeneous classifications of consumers. The quality of these classification efforts ...

Giro d'Italia 2026 route features 40km time trial, return of the Passo Giau and 49,150 metres of climbing Beyond the GC battle - The 2026 Giro d'Italia offers more than the fight for the maglia rosa - ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

Iberostar Hotels & Resorts launched a classification program that segments and groups its 100-plus properties in 15 counties into four categories based on product, facilities and amenities at each ...

A new Custom Feature Classification (Beta) tool allows users to define custom classifications based on user-created training samples. Version 25 includes a new custom point cloud classification ...

Lena Roland, WARC’s Managing Editor, Knowledge, talks you through what to expect in the first issue of The WARC Guide, a monthly report which looks at some of the biggest and most pressing issues in ...

The U.S. Treasury Department is modifying its vehicle classifications after being criticized for using older standards that no longer apply to new vehicles. The Treasury relied on corporate average ...