For years, NASCAR's Jeff Burton has driven the bright orange No. 31 car with the logo of Cingular Wireless. With the merger of AT&T and BellSouth, which jointly owned Cingular, AT&T hoped to use No.

AT&T sued NASCAR Friday after the motor sports regulator would not let it replace the Cingular logo on Jeff Burton’s race car with AT&T branding. Burton’s No. 31 car is sponsored by Cingular, however ...

SAN ANTONIO — AT&T Inc. is accelerating its rebranding of Cingular Wireless LLC, pulling down signs in its 1,800 stores and other vestiges of what was one of the best-known brands in the market. The ...

How does a marketer de-brand a product it re-branded not so long ago? In AT&T's case, it un-brands. AT&T, now the sole owner of Cingular Wireless, starts changing all Cingular marketing to adopt the ...

SAN ANTONIO AP - Say goodbye to Jack.AT T Inc. is accelerating its rebranding of Atlanta-based Cingular Wireless LLC, pulling down signs in its 1,800 stores and other vestiges of what was one of the ...

SAN ANTONIO, Jan. 12 /PRNewswire-FirstCall/ -- AT&T, the standard bearer of communications excellence for more than a century, is getting younger on Monday, when the ...