When Santa needs more Christmas spirit, he calls on this soft plush Elf on the Shelf reindeer and children all over the world to come to his rescue. As with all elf pets, kids love hugging them.

“The elf flies back and forth [from your home] to the North Pole and hides in a new space each night,” one of the creators of The Elf on the Shelf told The Post. “He doesn’t have to be ...

Here's the story of the Elf on the Shelf, and why some parents make it part of their holiday tradition and others do not.

When the COVID-19 pandemic eliminated the possibility of spending Christmas 2020 with her son Grayson's beloved grandparents, Lauren Eggert embraced the "Elf on the Shelf" to make her child's ...

Also this year, there's a new animated movie, "Elf Pets: Santa's St. Bernards Save Christmas!" It will air on TBS and the Cartoon Network. (See box for details.) ...

The Elf on the Shelf brand weathered and overcame supply chain disruptions that were caused by COVID-19 shutdowns, which challenged many in the toy industry.

Currently, they've expanded from their traditional Elf on the Shelf kit into Elf Pets, an elf clothing line and even Elf on the Shelf: A Christmas Musical in select cities this year.

Like any great toy franchise, the Elf on the Shelf has plenty of accessories to add onto the experience, like Elf Pets. Now Sodor has a pet reindeer to look after.

As part of the deal, two of Lumistella’s existing animated short films, Elf Pets: Santa’s Reindeer Rescue and Elf Pets: A Fox Cub’s Christmas Tale will be on Netflix in North America this ...

For years I have witnessed the Elf on the Shelf phenomenon from afar. How ridiculous were all of those parents, wasting so much time, energy, and money, dressing up a little felt elf in stupid ...