CFC LDN: Why Chelsea are leaning on their London heritage with new branding
There is a good chance that UK-based football supporters know Chelsea is an area of London, so CFC LDN isn’t targeted at them ...
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Revealed: The new Chelsea emblem which the Blues have trademarked ahead of their 120th anniversary next year as they claim to be 'London's true club'
Chelsea have trademarked a new emblem ... come up with a 'new visual identity', including creating the logo which sees their blue lion positioned above the letters 'LDN'. Insiders insist this ...