Some things we buy at the grocery store never change, such as gallons of milk, chicken noodle soup, and toilet paper. But one of them is making a big change, betting that shoppers will like it.

(WHTM) – Some things we buy never change like gallons of milk, chicken noodle soup, or Charmin toilet paper. But as of this month, one of them is making a big change! There is nothing like seeing this ...

Charmin has unveiled its newest product: A toilet paper roll that stretches as tall as the Washington Monument. Now available nationwide online and in store, the Forever Roll, gives consumers "a ...

hoarder. In fact, I once got my car broken into because I was using my trunk to store three packs of Costco-size TP (which I had gotten from my mother, herself a toilet-paper hoarder who had bought ...

Procter & Gamble's Charmin toilet paper brand has reinvented the bath tissue square. Responding to what the company says is consumers' No. 1 complaint, Charmin is replacing the traditional perforated ...

I know why you're here. You're curious about how big a "forever" toilet paper roll could possibly be. I can gladly tell you that at a foot in diameter, the Charmin Forever Roll is truly massive. But ...