If there's one thing General Mills is known for, it's delivering eye-catching cereal that caters to a wide array of prospective customers, from the very young to the young at heart. While we'll always ...

We can't wait to try this.

After receiving thousands of social media comments, mentions and requests for the return of the iconic cereal shape, Trix is officially announcing the return of the 90s favorite -- Classic Trix Fruity ...

As we get closer to the release of The Super Mario Galaxy Movie, a variety of fun tie-in goodies and toys are dropping for fans to check out. Even cereal brands are getting in on the fun. Both Trix ...

It is time to blast off as a sequel to The Super Mario Bros. Movie, which is on the way. Produced by Nintendo and Illumination, The Super Mario Galaxy Movie will send Mario, Luigi, and Princess Peach ...

Bad news for cereal fans. General Mills is discontinuing three of its cereal flavors. It’s the end of the line for Honey Nut Cheerios Medley Crunch (introduced in early 2013), Chocolate Peanut Butter ...