Sarah Mehta, a senior case researcher at Harvard Business School (HBS), finished her final interview with the founder of Somatus, a startup aiming to transform kidney care delivery in the US. As she ...

In the book “More Than Words,” writer-educator John Warner makes the case for renewing the concept of writing as a fundamentally human activity. Large Language Model bots like ChatGPT offer not ...

Here's how to write a case study that showcases the benefits of your product or service and turn visitors into buyers, clients, or customers. Anyone can write nice things about their own brand. But ...

If you can open with these five items, the introduction virtually writes itself. It’s important to keep this brief. Remember, brevity is the soul of readability, and a sentence on each of these points ...