Data from Kantar shows the creative industry has lived up to heightened expectations around this year’s Christmas adverts, through entertaining and emotive campaigns that have ignited the Christmas ...

TV adverts feel like a thing of the past since on-demand streaming success swooped in and disrupted the traditional TV industry. Take Netflix, for instance, with its 282 million paying subscribers ...

Cadbury’s Secret Santa campaign has beaten rivals to be crowned the most effective Christmas ad this year, according to analysis by Kantar. Based on feedback from over 3,750 consumers and facial ...