Buying diamonds loose can be an appealing option for cost-conscious diamond consumers. Rather than buying the stone prefabricated into a setting or piece of jewelry, they can hand-select the exact ...

CHICAGO (WLS) -- Diamonds are a popular gift for Valentine's Day, but shoppers often pay too much for stones. Chicago Consumers' Checkbook visited ABC 7 on Wednesday with some advice for diamond ...

Most of us know the "Four C's" of buying diamonds: cut, color, clarity and carat. But, there's another 'C' that many people don't know much about - the diamond certificate. Certification is supposed ...

The jewellery market has depended on changing customer choices with loose diamonds becoming a leading fashion right now. Today’s buyers choose custom-made jewellery designs over set diamond pieces ...