Bull riding is outselling the NBA at Madison Square Garden – Here’s why

Professional Bull Riders CEO Sean Gleason joins Caroline Woods at the NYSE to discuss how bull riding is matching the demand ...

PBR’s Numbers Tell a Bigger Story: Bull Riding Enters a New Era of Growth

The atmosphere inside those arenas reflects that evolution. Crowds aren’t just curious, they’re invested. Fans follow riders ...
Yahoo! Sports

Paramount+ to Become Professional Bull Riders’ ‘Unleash the Beast’ Streaming Home in 5-Year Deal

Paramount and Professional Bull Riders are teaming up in a five-year media rights deal that will see Paramount+ become the streaming home for PBR’s “Unleash the Beast,” the highest level of individual ...
Yahoo! Sports

Paramount Inks Streaming Deal For Professional Bull Riders, Expanding TKO Partnership

Paramount has inked a new five-year media rights agreement to make Paramount+ the primary streaming home of PBR’s (Professional Bull Riders) tour Unleash The Beast starting in the 2026 season on ...