Buick’s logo is about to receive a relatively major update. The new-look emblem appeared in a trademark filing in March 2022, and a leaked image posted on social media has given us a better look ...

GM Authority has the inside story on how the new Buick logo came to be, as told by brand design chief Bob Boniface.

DETROIT — For more than 60 years, Buick has incorporated some form of a tri-shield design in its logo. The latest version, making its North American production debut this year on the 2024 Encore ...

New Buick Tri-Shield Logo Apparently Leaked, Shown Inside Upcoming EV Buick is going electric, and a new trademarked brand badge suggests the automaker will overhaul its visual identity.

Buick just announced a variety of news regarding its all-electric future, including its new brand identity and accompanying logo.

Buick is overhauling its graphic design elements for an electrified future, introducing a new badge, new fonts, and new brand colorways.

Photos of a steering wheel featuring a new Buick logo first previewed in recent trademark applications have now leaked online. The photos show an updated version of the brand’s three-shield ...

Buick filed a request for a new logo. Even though is not a big change from the last one, it represents a new direction and a fresh look ...

Buick has filed a trademark application for a new logo, according to documents first spotted by CarBuzz. An application filed March 16, 2022, with the United States Patent and Trademark Office ...

General Motors has finished off an extensive model overhaul for its Buick division, but along with its updated cars, the brand might also be getting a new logo. According to the Detroit Free Press ...

As pretty-promised by the recently spied prototype, subsequent leak, and the Electra-X concept preview, Buick is almost ready to debut the Electra E5 crossover SUV in China.