Product branding is a crucial and challenging task for creating a unique product identity in the competitive market. As a tech founder, you must invest in product branding early to reduce the product ...

A step-by-step guide to protecting your brand’s name, logo, assets and reputation before legal trouble finds you. A brand isn’t just a logo, a name, or a clever tagline. It’s a promise, a perception, ...

When you think of many famous brands, immediate recognizability and memorability can be meteoric. Instant recognizability is a fundamental aspect that many brands strive for. Whether emerging or ...