It’s no secret that brand affinity — a shopper’s preference for a particular brand — can be one of the most potent drivers of purchasing decisions. For retailers, leveraging brand affinity to ...
Have you ever noticed that you have more of an affinity for certain products over others? Affinity marketing relates to how customers identify with and share a set of common values with the brands ...
When it comes to bolstering consumer relationships, loyalty is often the first phrase that comes to mind. The ultimate building block, however, lies in brand affinity, or the emotional connection ...
Irvine-based Brand Affinity Technologies Inc., an advertising startup with technology that aims to automate celebrity endorsement deals, said Monday it bought La Jolla-based Beelya for undisclosed ...
SAN FRANCISCO--(BUSINESS WIRE)--Stackla, the leading user-generated content (UGC) platform, today released a new study, titled “The 2017 Consumer Content Report: Influence in the Digital Age”. The ...
Iterable today released Brand Affinity, an intelligent personalization solution for marketers to measure customer sentiment. Powered by Iterable AI, Brand Affinity helps marketers identify, segment, ...
How many of us remember walking into a gift shop on holiday when we were younger (and well before a global pandemic put a stop to the H word) and eagerly searching for a fridge magnet, mug, or pencil ...
Here are some practical tips to get more engagement using Facebook Reactions and increase the level of affinity your customers feel toward your brand. Just over a year ago, Facebook released Reactions ...
SAN FRANCISCO--(BUSINESS WIRE)--Stackla, the leading user-generated content (UGC) platform, today released a new study, titled “The 2017 Consumer Content Report: Influence in the Digital Age”. The ...
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