A new study analyzed the product orders placed by nearly 2,000 multi-brand retailers in the U.K. and France before and after ...

One of the most difficult transitions for established product brands is breaking dependency on third-party marketplaces.

Selling your business can be both an exciting opportunity and a daunting process. This article will help you learn what you need to know before starting your sale process to ensure you get ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

In response, many retailers pulled back from Nike and increasingly relied on other brands to stock their inventories ... Nike realized their investment in direct channels was hurting their ...