A world-first study is taking place at Portsmouth Hospital to find out if breasts change during cancer and if a suitable bra ...

Shapellx has secured a commanding win at the 2025 Muse Design Awards, a prestigious honor recognizing excellence in design and creativity across industries. Shapellx captured both Gold and Silver ...

The battle for a better bra is heading to court. Lululemon Athletica is suing Under Armour for allegedly copying a sports bra design, showing just how critical it has become for retailers to ...

Lululemon claims that the design was mimicked in Under Armour’s Armour Eclipse Low Impact, Armour Shape Low Impact, UA On the Move and UA Printed Strappy Bra sports bras, which retail for ...

Down the hall is the shoe and apparel brand’s sports-bra design department, where well-lit work tables are piled with fabric cutouts, spools of zipper, and honeydew-size plastic molds marked A ...

The Luckmeey Wireless Bra is on sale for $20 at Amazon right now. The popular bra has adjustable straps, is completely ...

Discover the groundbreaking innovation in bra design with "Stick It - Bra Revolution." This video explores how this revolutionary product is transforming comfort and support for women everywhere ...

Sports Bra Science: Sports Bra Design Lags Behind Other Apparel Scientists who study breast biomechanics work to create the ideal bra.

“But the design process is not just a machine spitting out a spec.” In fact, she argues that her data-driven approach has broader applications than traditional bra-making.

For years, Grammy-winning singer Jill Scott struggled to find lingerie that could support her full figure. So she dreamed up the Butterfly Bra, a new design that does just that.