This lingerie campaign has people’s panties in a twist. Bra brand Bluebella is facing backlash for its latest ad campaign, featuring three players from Great Britain’s women’s Olympic rugby ...

Sydney Sweeney recently stunned fans with her new bold look for an American Eagle ad campaign. The “Euphoria” star took the denim-on-denim look to another level by putting her own spin on it ...

To launch YSL Beauty's latest Libre Flowers & Flames fragrance, Dua Lipa starred in a campaign wearing a sheer top that displayed her intimates.

The infamous 1994 Wonderbra ads, which turn 30 this year, are a case in point. The poster campaign was intended to promote the trademarked plunge push-up bra — a lingerie piece first popularized ...

Olivia Munn is featured in a new ad campaign for Kim Kardashian's Skims shapewear and clothing brand, in which she strips down nearly two years after being diagnosed with an "aggressive" and "fast ...

On Tuesday, Zheng helped promote the new Nike Alate Bra. The official Nike Women's Instagram account shared four pictures of Zheng modeling the bra and other tennis gear.

In an era of discreet lingerie adverts, Wonderbra’s brazen billboards flipped the script on marketing and made Eva Herzigová a salacious style icon.

The infamous 1994 Wonderbra ads, which turn 30 this year, are a case in point. The poster campaign was intended to promote the trademarked plunge push-up bra — a lingerie piece first popularized ...

Push-up bras weren’t new, of course — one of the earliest padded bras dates back to 1948. The Wonderbra brand, which dates back to the late 1930s as an offering from the Canadian Lady Corset ...