Retailers often must rely on an elaborate window and in-store displays to attract the attention of passing consumers, and starting a business that specializes in creating effective window displays ...

However, retailers can do more than just drive sales by placing mobile bar codes on window displays. For instance, Express recently placed mobile bar codes in its store windows to encourage ...

2013 was a significant year for retailers in leveraging mobile as a part of the in-store shopping experience, and brands such as Ted Baker and Kate Spade have now been betting on window displays ...

See pictures and our review of Window-shop at Harrods in London, England.