In 1994, Victoria’s Secret missed out on the push-up-bra phenomenon, forcing it to revamp its marketing strategy—and changing the DNA of the company forever.

Get ready to elevate your wardrobe with Kim Kardashian's newest SKIMS collection, featuring innovative styles and cozy essentials that deliver comfort and chic vibes without stretching your budget.

This is Knix’ s best-selling bra—it's sold over one million of them. The wireless bra is so meticulously designed to lift and shape, sans discomfort, it's no wonder why it's one of the brand's ...

"I have purchased this bra twice because I LOVE IT SO MUCH. It is so comfortable!! I’m pretty chesty, and this bra holds me in so well. I promise you won’t regret this purchase. If it came in more ...

At the ceremony, held at the New York Public Library, the rapper posed in a beige strapless gown, designed with a cutout ...

To extend the life of your bras, avoid wearing the same one every day. Rotate your bras so that they get equal wear, and ...

Spooky season's coming and it's SO obvious that the Sanderson sisters are up to something. I mean, a red hair dye for dark ...

As reported by WWD’s Miles Socha on Monday, McCartney’s spring 2025 line was crafted from 91 percent sustainable materials.

In order to grow as aggressively as Wexner wanted, the brand would have to develop a more sophisticated, showy marketing strategy. Losing out on the push-up bra craze would force the company to ...