In 1994, Victoria’s Secret missed out on the push-up-bra phenomenon, forcing it to revamp its marketing strategy—and changing the DNA of the company forever.

Get ready to elevate your wardrobe with Kim Kardashian's newest SKIMS collection, featuring innovative styles and cozy essentials that deliver comfort and chic vibes without stretching your budget.

Bras are often regarded as a necessary evil when it comes to dressing. They squeeze your rib cage. Their straps dig into your shoulders. Underwire is constantly poking you. Most bras can generously be ...

"I have purchased this bra twice because I LOVE IT SO MUCH. It is so comfortable!! I’m pretty chesty, and this bra holds me in so well. I promise you won’t regret this purchase. If it came in more ...

At the ceremony, held at the New York Public Library, the rapper posed in a beige strapless gown, designed with a cutout ...

To extend the life of your bras, avoid wearing the same one every day. Rotate your bras so that they get equal wear, and ...

Spooky season's coming and it's SO obvious that the Sanderson sisters are up to something. I mean, a red hair dye for dark ...

In order to grow as aggressively as Wexner wanted, the brand would have to develop a more sophisticated, showy marketing strategy. Losing out on the push-up bra craze would force the company to ...