DMNews

Why consumer segmentation captures behavior but misses motivation

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...
Business Wire

Analyzing Customer Behavior and Enhancing Profitability with the Help of a Market Segmentation Strategy - A Report by Infiniti Research

LONDON--(BUSINESS WIRE)--A renowned market intelligence solution provider, Infiniti Research, has recently announced the completion of their latest market segmentation strategy for a food industry.
VentureBeat

How to supercharge customer analysis with behavioral segmentation

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Despite all the grumbling around the limitations prompted by privacy ...
Houston Chronicle

Market Segmentation Variables & Characteristics

Your customers are the most important element leading to your business's success. As a result, it's vital to understand the challenges they face, how you can solve them, and what you can offer them ...
Business Wire

Analyzing Consumer Behavior and Preferences With the Help of a Market Segmentation Strategy | Infiniti Research

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market and strategic intelligence solutions provider, has announced the completion of their new market segmentation strategy on the chemical ...
Houston Chronicle

Target Market Segment Strategy

Consumers are people, and marketers have long-since recognized that they are not all alike. They differ in terms of location, age, gender, attitudes, needs and social affiliations. Segmentation and ...