When you think of the subject “Behavioral Finance,” your mind might veer toward behavioral biases. You might think of herding behavior and the role it played in meme stocks and the chaos of Silicon ...

While traditional finance assumes investors make rational decisions to maximize profit, behavioral finance theory recognizes that psychology and mental shortcuts often influence how people save, spend ...

Fama is captain of Team Efficient Markets and Thaler is captain of Team Behavioral Finance. Each represents conflicting academic market philosophies that have been warring for years. Market efficiency ...