Below, 20 Forbes Finance Council members each share the pieces of financial advice that not only shaped their individual careers but also strengthened the financial strategies and leadership practices ...

Behavioral finance is the study of how psychology affects investor behavior and financial markets. The study of behavioral finance relies on the assumption that investors and other financial ...

But, Morningstar researchers argue, rational behavior goes deeper than dollars and cents. Traditional finance theory would argue that the rational decision stands to make the most profit.