Add Yahoo as a preferred source to see more of our stories on Google. Sunday’s NCAA Women’s Basketball championship matchup between Iowa and LSU was historic in more ways than one. Not only did LSU’s ...

A record audience of 1.162 million viewers tuned in to watch former Wisconsin Badger Micah Potter see game action for USA Basketball earlier this week. Maybe the entire audience didn’t tune in to see ...

South Carolina’s win against Caitlin Clark’s Iowa Hawkeyes in the women’s NCAA championship drew a preliminary audience average of 18.7 million on ABC and ESPN, with viewership expected to rise upon ...

Viewership for this year's NCAA basketball championship games shows the audience for the women's final surpassed the men's ...

Fox’s debut postseason college hoops tournament, the College Basketball Crown, delivered some ho-hum viewership figures. Sunday’s College Basketball Crown title game, which aired at 5 p.m. ET on Fox, ...

The Athletic has live coverage of the 2024 WNBA draft. So what now? That’s the big, media-centric question for women’s college basketball. Where does the sport go after the head-spinning viewership ...

The NCAA Men’s Basketball Championship delivered a bigger audience than last year, but it wasn’t enough to best the women’s title game. UConn defeated Purdue on Monday to an audience of 14.82M viewers ...

Move over stuffing, mashed potatoes, and green bean casserole. A new Thanksgiving side dish has emerged: college basketball. Yes, while you slip into your tryptophan-induced coma, television networks ...

GRAND RAPIDS, Mich.--(BUSINESS WIRE)--Per Nielsen Media Research, 5.18 million people watched the inaugural “Acrisure Classic” on Thanksgiving Day on FOX, a college basketball game organized by UTA ...