Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

In my nearly three-decade career as a B2B marketer, I’ve come to appreciate the nuanced differences between B2B and B2C marketing strategies. In the world of B2B, sales cycles are longer, buying ...

As marketing overall becomes more metrics driven, there's increased interest in the core tactics of direct marketing. "Budgets haven't increased, but CFOs are starting to understand that they can't ...

Selling to other businesses has never been simple, but in 2026 the game has shifted significantly. Buyers self-educate before ...