Forbes contributors publish independent expert analyses and insights. Bryce Hoffman writes about leadership, strategy, and decision making. This article is more than 2 years old. The availability ...
Yesterday, right after seeing news about a plane crash, a friend said, 'I knew it, planes are scary. I'll take the Shinkansen ...
The department manager said, "I feel like there are a lot of young employees leaving this year." Even when HR showed data ...
One of the stories that's making the rounds right now concerns Adam Orth, a (former) Creative Director at Microsoft who caused a ruckus by cramming his foot in his Twittermouth. He did so while ...
Awareness advertising hacks the brain—and unless you have extremely deep pockets, it won't work for you. Why would I say something so controversial? Because today we're talking all things availability ...
“Wala akong masuot!” That’s a common thought that usually enters our mind when we’re trying to figure out what to wear for an occasion or just trying to get dressed in the morning. Ironically, we say ...
Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (simple, efficient rules—mental shortcuts—that people use to form judgments and make ...
One of the stories that's making the rounds right now concerns Adam Orth, a (former) Creative Director at Microsoft who caused a ruckus by cramming his foot in his Twittermouth. He did so while ...
IN the world of personal finance, our brains often play tricks on us. The availability heuristic is one of the most common cognitive biases affecting financial decisions. This mental shortcut makes us ...
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